Before Knowing About Paid Search Ads SEA You need to Know About The SERP’S.
SERP’S is nothing but Search Engine Result Pages , When you Type a keyword / Query On search Engine And It will Give A list Of results are called SERP’S. The Top 3 or 4 Results With Ad indication are called Paid Search Ads and The remaining of them are Organic Results. These Paid Search Ads will come under Pay Per Click / Google Ads & should be run With a Certain Amount of Budget To get Clicks and We pay to google for the clicks.
Basically SEA and PPC both are almost same, and there is little bit difference between them.
PPC : They are simply those ads you will be only paid when someone clicks on your ad in the form of online advertising. PPC stands for Pay Per Click.
SEA: Paid search ads only refer to the ads you create where people search for ads on any search engine like Google or Bing. People search for keywords, and if you have targeted those keywords your ads will show and when people click on these ads, you pay for these clicks.
source quora
